Other wheated bourbons include Makers Mark, Larceny, and W.L. Good one. So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. The original name of the company was W.L. Kings Dominion renaming iconic Rebel Yell roller coaster According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. [2] One description says it was a cross between an "Indian whoop and wolf-howl". Then suddenly, I stopped seeing it in stores around town. While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. Barrel and Brew is here to provide insightful information around all kinds of spirits, reviews on our favorite liquor, beer, and wine, and provide recipes to make you look like the ultimate backyard bartender. Finish: Sweet honey and light pepper and spice. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. In 1999, the brand made its way to the portfolio of the David Sherman Corporation rebranded as Luxco in 2006. It is high-proof and made from corn. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. Check out what we are up to! Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. So the arguments that this is another move to erase history arent accurate in my opinion. Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. I was told it was possible they were no longer making it. Rebel Yell was a term used to describe the battle cry of the confederate army. The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. They recently dropped the "Yell" from the name. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. In 1972, the Stitzel-Weller Distillery went out of business. Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. I dont remember ever seeing any historical theming or educational features. Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. Did it hurt your feelings too? As one of the minority that might get offended, I am certainly not. Edit: Watching this yo-yo up and down has been hilarious. Is Rebel Bourbon the Same as Rebel Yell? Rebel Bourbon Review - Is It Good Whiskey? For the purists. Management can rename it all they want. . It will just make her cry more, more, more. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. Rebel bourbon is made in Kentucky, the heart of bourbon country. I dont claim to speak for or represent anyone. Rebel Yell SmallBatch Rye will provide a little more spice androbust flavor to the current Rebel Yell familylineup. "Who Whipped Whom? This is funny. The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. A wheated bourbon. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. Give me a break! I can appreciate why some people are upset though. Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. Now that weve covered the basics, its time to get into the real reason you are here. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. Founder of CoasterCritic.com. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. It started with a new bottle design and a new marketing campaign. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. Some Texas units mingled Comanche war whoops into their version of the yell. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. The name Rebel Yell recalls the Confederacys armed forces during the Civil War. This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. ago One is less overtly pro-slavery and pro-confederacy. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. Woh-who-ey! If youve got a problem with a brand distancing itself from the CSA then youre the problem. The most notable thing about Rebel Bourbon is their use of wheat. r/bourbon - Fun Fact: Luxco has rebranded their "Rebel Yell" line of Changing it just seems to serve no purpose and make the park seem more bland. History of Rebel Yell in America - Dram Devotees But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." ELTepes 2 yr. ago That's good to know. But it never did any good. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. Rebel Yell was a term coined for the battle cry of the confederate army. sberto 2 yr. ago It's up to the distributor in your state. BrokeCal, Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. Rebel Yell is a brand of Kentucky made Straight Bourbon Whiskey that is made using more wheat than most Bourbons. Create an account to follow your favorite communities and start taking part in conversations. This price point places Rebel whiskey in the low end of the standard segment. For more information, please see our Hit it on the desktop version of the site. And I never even thought about the park changing the name. Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. Not sure why it shows the old one on mobile. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. Single barrel still says yell. I live in Alaska, by the way. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. While its still available for under $15, you may have more trouble finding it at the price. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. When it was launched, it was only available south of the Mason-Dixon line. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? Confederate Defeat Re-examined". Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. These newpackaging and name changes now provide amore consistent and cohesive brand familylineup at retail. Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. Click here to learn all about mash bills. As a result, to avoid further confusion, we used the names interchangeably throughout this post. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. Shoddy_Ad7511 6 mo. Rebel Yell bourbon launches 2017 Rebels Uncaged motorcycle contest Did something happen with Rebel Yell bourbon? : r/bourbon Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. The park did what they thought was best. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. With these changes also brought about a hike in the price. Rebel yell refers to a war cry of the confederates. 2 This change is still being implemented on retail shelves. Without fail, it was Yellowstone or Rebel Yell. This product is available only in our gift shop, and it may not always be available in a particular size. The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. Rebel Yell - the Next Chapter in A Storied History If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. I find this to be a case of much ado about nothing but then I never read anything into the name Rebel Yell. Wild Turkey Rare Breed, Jura 10 Year Old, Rebel Yell, and New Irish Whiskey Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. Rebel Yell (bourbon) - Wikipedia At last it grew too dark to fight. It was just a name. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. After that I casually asked at a few others stores and apparently it's the same all over town. The Rebel Yell brand was created in 1950 by a politician in Kentucky a fascinating peek into the regions politics of the time. How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. Those were some good times. Yes. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. Why Changing Rebel Yell's Name is the Right Move Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. Rebel Kentucky Straight Bourbon Whiskey: Buy Now | Caskers Powered by Invision Community. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . This is just the case for bourbon. Getting a little punchy here, down in the DeepSouth . And he said, "Well if you don't pick it up we're thinking of picking it up." It is often enjoyed neat or on the rocks. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. Rebel Yell Kentucky Straight Bourbon Review | Breaking Bourbon However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. Absolutely ridiculous that you are changing the name of the Rebel Yell. Rebel Yell Has a Cool New Look and Two New Bourbons Stan Freberg began his comedy recording of "The Yellow Rose of Texas" with his version of the rebel yell. This nose is sweet and much more grain forward in its aromas. Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. Landon Sampsell We will never go there again. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. Katelyn is a freelance writer in Portland, Oregon. So OK, change the name. I understand the outrage to the overarching politically correct trend, but I feel that its misplaced this time. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. 17. Rebel Yell 10 Year Single Barrel Bourbon - The Whiskey Shelf In 2019 Rebel Yell went through a rebranding effort. We talk about bourbon, rye, or any American whiskey here (yes, even Jack). Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. The Yellow Stone brand was discontinued in 2015. and our In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". Kings Dominion's Rebel Yell is getting a name change What do you think about Rebel Yell being renamed, Racer 75? And since there is no statement of age, we know the whiskey is almost certainly four years old. The Luxco distillery is located in Louisville, Kentucky. WorldSeries2021 6 mo. Yes. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! Fifty years later, that pissed off quite a few people. It was not that; it was the Southern war cry."[10]. Hopefully the wood work they are doing will justify the new and improved name. Quick everyone buy up the Rebel Yell bottlings before they are gone! So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. She's a regular contributor to the Whiskey Wash with an affinity for the unique and weird side of whiskey. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Rebel Yell is a bourbon that lends itself better to throwing away than drinking. Tons of bottles out though. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. The important thing is that the whiskey inside the bottle has stayed the same. "He didn't bottle a great deal of it, and several years later, four or five years later he sold the brand to the Southern Comfort people, and they never used it. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. Racer 75 is fine, as long as they actually RACE the trains! It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. I do understand how the move may look like the recent trend happening around the country to remove Confederate statues and monuments. After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". lol. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. The W.L. For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts.