Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. Considers aspects of talk, such as turn taking, sequence organization, and repair for handling breakdowns, in speaking or understanding. May be repeated without limit. (3 Hours). COMM3311. The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. (4 Hours). Her prior work in diversity, equity and . (4 Hours). Focuses on ethical principles, issues, and dilemmas in communication. Homepage - Northeastern University External Affairs We advance the strategic interests of the university by promoting its ideas, people, and unique strengths. (4 Hours). Designed to improve students' critical understanding of the visual, in its various forms, for communication. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. (4 Hours). Focuses on several methods for critically researching visuals and applies these methods to examine and discuss several kinds of visuals, including photography, film/television, advertisements, arts, and urban spaces. Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary]. 360 Huntington Ave. (4 Hours). NSU is where success begins. Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. College of Arts, Media and Design (CAMD) | Northeastern University About the Opportunity. The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. Ernest Rollins | Media Coordinator. Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Emergency Information (4 Hours). Design Associate, Advancement Communications Job in Boston, MA at 360 Huntington Ave., Boston, Massachusetts 02115 Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. Investigates the role of the producer in the production of content for traditional and new media venues. Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. Concludes with a discussion of the effective use of reasoning in society from a logical, dialectical, and rhetorical point of view. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Students meet weekly with the course instructors for skill-building sessions and lab meetings. Discusses how to deliver this strategy through the development of an intergrated marketing program covering product offerings, pricing, promotion, and distribution. Dark Side of Interpersonal Communication. Analyzes the ways in which power and memory have been deployed and challenged through various rhetorical textsincluding memorials, mass media, performance, and art, among othersin a seminar format. c.zangerl [@]northeastern.edu. (4 Hours). Covers digital communications history, technical basis (protocol and the Web ), communicative effects, commercial applications, culture, and societal interactions. (1-4 Hours). COMM3307. Northeastern University (Boston, Mass.).. Marketing and Communications Driving Marketing Performance: Measure, Analyze, Profit. Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. Requires students to apply their learning about the fundamentals of marketing in a term project. Marketing in Asia. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. Enrollment Marketing and Communications - DRS Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. As hip-hop turns 50, Murray Forman reconsiders the meaning of OG, MLB voice and CAMD alum Don Orsillo on the communication classes and Red Sox co-op that started his sports broadcasting career, Some surprises and room for improvement in this year's Golden Globe nominations, says Communication Studies professor, Speaker Cory Doctorow discusses Ticketmaster, Taylor Swift, and Big Tech's hold on all of us, Theoretical Analysis of State-Wide Opioid Campaign. (4 Hours). Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. Focuses on in-depth project in which a student conducts research or produces a product related to the students major field. Does not require coding or algorithm development. (4 Hours). Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. Centers, Labs and Initiatives. Ethical issues in persuasion are addressed throughout the course. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. Marketing (MKTG) < Northeastern University Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. Provides an overview of the role of marketing in business and society. MKTG6286. Digital Editing for TV. Encourages students to share and translate their findings for relevant academic and professional communities. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Offers students an opportunity to analyze artifacts from recent political campaigns such as stump speeches, campaign debates, campaign advertising, and formal campaign speeches such as nomination acceptance addresses, concession and victory speeches, and inaugural addresses. Offers an advanced course in defining and managing an organizations product-market strategy. (4 Hours). MKTG6230. Focuses on the cultural, social, and political challenges faced by global firms as they conduct market research and develop and vary marketing strategies to be successful in multiple markets internationally. Popular Communication. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. Organizational Communication. Principles of Organizational Communication. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. Attribute(s): NUpath Capstone Experience, NUpath Ethical Reasoning, COMM4533. - Center for Design. A term project is used to enable students to apply their learning about the fundamentals of marketing. The dark side is a metaphor used to describe areas of interpersonal and relational communication that are underexplored or lying in the shadows; destructive or dysfunctional; and/or poorly understood or often misinterpreted. COMM2350. TTY 617.373.3768 Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. COMM3445 and JRNL3425 are cross-listed. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. Covers topics such as problem definition, research design, sampling, attitude measurement, survey design, data collection, and data analysis. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. (4 Hours). | (4 Hours). Sports, Media, and Communication. Communication Research Methods. Contact the Division of Marketing and Communications | NEIU May be repeated without limit. MKTG4120. Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Further internship details are available in the department office. Advertising Practices. Marketing research helps businesses know their customers and aids in business decision making. Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Undergraduate Research Practicum in Marketing. Communication Studies (COMM) < Northeastern University Critical Creative Practice. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. COMM2900. Mobile Communication. (4 Hours). COMM3445. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Special Topics in Marketing. No previous experience in data analysis or programming required. According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. The number of full-time new students at Northeastern last fall jumped to 516, and the university plans to expand the curriculum, with a nursing major and a doctorate program under development. | Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. Communication Studies | Communication Studies at Northeastern (4 Hours). Attribute(s): NUpath Interpreting Culture, NUpath Societies/Institutions, COMM1331. Focuses on the Internet and the World Wide Web. (3 Hours). Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms.