Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. Tell us a little about your background before joining Tropical Smoothie? Watson:"At Tropical Smoothie Cafe, it's our mission to inspire a healthier lifestyle by serving amazing food and smoothies, with a bit of tropical fun. The number one seller from a limited time offer perspective has always been our summertime Watermelon Mojito, its incredibly popular, 20 to 25 sales per cafe per day, with that Watermelon Mojito, everyone looks forward to it. Atlanta, GA 30338 Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. I may have been, in fact, the person responsible for awarding them a franchise! I love that. In response to a question about the culture of Tropical Smoothie Cafe, Watson elaborated: The mission of Tropical Smoothie Cafe is to inspire a healthier lifestyle. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. How do you see the company moving forward? Ivebeen with Tropical Smoothie since 2010 and was [first] our vice president of franchise development, he told Mashed. When our franchisees are successful, the brand is successful. The fact that nearly 60% of all new Tropical Smoothie Cafe units are opened by existing franchisees underscores the franchise owner's satisfaction with the concept, the company, and it's leadership. The success of our brand is about the talent and drive of our talented executives and Support Center team. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Camp Sunshine is a camp for kids and their families that have life-threatening illnesses. . Watson discusses how and why the brand has seen a Q3 same-store sales jump of 19.5% during the pandemic Tropical Smoothie Cafe on franchisee success during COVID-19 | Nation's Restaurant News The smoothie-and-food chain has been a strong grower for years and turned on the jets so far in 2021. So well get to 50, but Im not focused on about five or six of them right now. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. Your results may differ. If you don't have a Tropical Smoothie Cafe near your home yet, just wait a bit. And so thats one of my favorites. It's tropic time. Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "We were humbled by the incredible response to the 200,000 smoothies our franchisees donated to frontline heroes nationwide. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. I think the world would be a little bit of a better place if we all kept that in mind. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". Occhiogrosso: What are some of the additional support initiatives you put in place for your franchise community during the pandemic? Sometimes youve just got to go with the taste. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". Were implementing a new point-of-sale system that acts as a hub and enables all third-party delivery, white label delivery, online ordering, etc. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Tropical Smoothie Cafe chases big dreams, pandemic or not Tell us a bit about Camp Sunshine, about the partnership there, what you want people to know about it, and ways people can help support it. What is the mission and goal of the company over the next few years? In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. 5 free lookups per month. Charles Watson serves as CEO for Tropical Smoothie Cafe. Right now we have a BLT quesadilla. This process only helps our individual franchisees and their bottom line, respectively.". We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. So our franchisees, if theyre staying on top of their Tropical Smoothie Cafe, theyve got to own that three to five mile radius around there. Nobody knew what was going to happen. Communicate deeply. charles watson tropical smoothie net worth - ricepharmacy.com And it has been a fantastic partnership because we can see the benefit of the dollars that were putting in. Were now seeing a big acceleration in the business in 2021, much of that is attributable to our franchisees, really working hard to stand up digital channels. Find contact details for 700 million professionals. Mr. Watson was appointed the CEO position of. Fast CasualAn interview with Tim Tang of HughesDecember 2, 2019. From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. What are some of your interests outside of work? In 2018, when I was named CEO, we had more than 720 locations open nationwide. Occhiogrosso: What were the one or two unique challenges that you faced upon taking over as CEO? In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". 5 Questions with Tropical Smoothie CEO Charles Watson. Were finding ourselves in an environment where people want speed. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. And provide technology.. From wraps to flatbreads to salads, Mr. Watson continues to solidly position Tropical Smoothie Cafe as a leader in the fast-casual, healthier lifestyle food category. That ultimately is our vision for Tropical Smoothie Cafe. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Meet Our New CEO Charles Watson - Tropical Smoothie Cafe LLC Costs can vary by location and the average cost is $370,000. What were the one or two unique challenges that you faced upon taking over as CEO? Tropical Smoothie Cafe CEO Charles Watson admits that his brand isn't always at the leading edge when it comes to technology innovation. Charles Watson serves as CEO for Tropical Smoothie Cafe. By Jonathan Maze on Jan. 24, 2019. 2020, 2019, and 2018 average, median, highest, and lowest net revenues, number of stores, and number and percentage of stores that surpassed the average net revenues in the category for the top 10%, top 25%, . *$1,009,803 System Wide Average Net Revenues. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. It is the food. My experience with the brand up to that point was beneficial because I was already very immersed in the operations and processes that had contributed to its success at that time. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. A presentation for a board is focused on very different things than a franchisee roadshow. Theyre not just a snack day part, etc. He is directly responsible for selling more than 800 franchises. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. This information appears in Item 19 of our Franchise Disclosure Document. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. Watson:"As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". charles watson tropical smoothie net worth - shantisrl.com Charles Watson - Journalism Advisory Board Member - LinkedIn Tropical Smoothie Cafe has deals in place . Start a Tropical Smoothie Cafe Franchise in 2023 - Entrepreneur 185 Industrial Pkwy, Site H. Branchburg. See where were looking to grow to meet the incredible demand. Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. So that was helpful! Weve raised almost $7.5 million for them. Absolutely. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. As reopening guidelines are being determined, we plan to move forward with an abundance of caution. Tropical Smoothie Cafe announces Charles Watson as the new Chief Executive Officer. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Yeah. The offering is by prospectus only. Youre asking me to pick which kid I like the best. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. In my experience, making franchisee success and profitability the priority is the key to the longevity of any franchised brand. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Tropical Smoothie Cafe's primary competitors include Del Taco, Jack in the Box, El Pollo Loco and 19 more. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). Tropical Smoothie Caf is a Georgia LLC organized on June 25, 2012. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. We can make you any smoothie that you like with our whole ingredients and you can mix and match as you see fit. So its getting involved with charity partners. We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. Beyond that, we need to provide training. Both of my parents had the entrepreneur bug and they definitely passed that on to me. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. What are the brands plans for expansion and are you eyeing an international presence? As a 35 year veteran of the restaurant and franchise industry, I have always been fascinated by the challenges, risks, rewards, and day to day "work" a CEO faces when first taking the helm of an ongoing franchise organization. Vice President Franchise Development. There is no assurance that you will do as well. Thats our limited-time offer. It posted its ninth consecutive year of positive same-store sales, with 2020 same-stores up 7.5%. I may have a trick or two up my sleeve I do get to make some decisions occasionally around here. Mark serves on the board of the Institute of Certified Franchise Executives. Tropical Smoothie Caf works to keep its momentum. Franchisee Expands In Milwaukee - Tropical Smoothie Cafe LLC Well, I think the one thing is that smoothies are anytime, theyre not just a breakfast day part. Its only here until August. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. The offering is by prospectus only. See where were looking to grow to meet the incredible demand. He sat down to do an interview with Tim Tang and talked about how his brand is innovating to meet the needs of todays consumers. Saturday 31st December 2022 (New Year's Eve) 10:00pm til 4:00am. 908-236-0277. Call now and speak to a franchise development leader. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Mark serves on the board of the Institute of Certified Franchise Executives. wills o' nats last of the summer wine. So weve been able to do that. Join our Franchise Family. 770-580-2333, Bold Women in the C-Suite: Cheryl Fletcher, Connect with People Who Have More Experience: Interview with Charles Watson, CEO of Tropical Smoothie Cafe, Tropical Smoothie Cafe Celebrates Spring With The Return Of Superfruit Smoothies. Watson has more than 10 years of experience with Tropical Smoothie Cafe and led our franchise development efforts since 2010. No credit card required. Were right, exactly where It was a little bit of a step back in 2020, but in 2021, our year-to-date comparative sales are [up] almost 30%. We set company-wide strategic imperatives around these issues immediately.". New York State Disclaimer: This advertisement is not an offering. I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. We add some spice to it. We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. And was one in place already? While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". If you dont have a good product, it doesnt matter. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. Such filing does not constitute approval by the Department of Law. We loved the idea so much we launched a nationwide campaign to donate 100,000 smoothies across the country and the response has been incredible. in December 2018. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Such filing does not constitute approval by the Department of Law. CHARLES WATSON: Sure, absolutely. Occhiogrosso: During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? I dont believe that the people side of our business is dead.. Were any of the franchisees reluctant to follow the system or embrace a new direction? 26, 2021. Tropical Smoothie Caf works to keep its momentum - Restaurant Business We gathered that feedback and used it to set goals and action plans for the company. Watson: "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. We like to call it chopping wood, meaning you dont decide when quitting time is; you simply get the work done. For many, many years, its been the Bahama Mama. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Im a football lover. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. Tropical Smoothie Cafe has relationships with third-party sources which offer financing to cover the following: startup . From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. I am overjoyed to have the opportunity to lead such an incredible brand that has truly become a part of my DNA over many years, said Watson. John Joseph Dallier - Worldnews.com As their franchise website states: "Tropical Smoothie Cafes menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. Charles Watson | International Franchise Association - IFA An offering can only be made by prospectus filed first with the Department of Law of the State of New York. ATLANTA, Nov. 10, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, the fast-growing national franchise brand known for its better-for-you smoothies and food with a tropical . Its in Casco, Maine, Camp Sunshine. webtv.net; 5+ 404-210-XXXX; 770-670-XXXX; 770-821-XXXX; 770-580-XXXX; 770-821-XXXX; 678949XXXX; Paul Marsden Chief Financial Officer . We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. This is a BETA experience. Tropical Smoothie Cafe Celebrates Milestone Opening of 1,100th Location At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. I would say Im absolutely not opposed to being in all 50 states. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. Occhiogrosso:What was your plan for the first 90 days? Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. We set company-wide strategic imperatives around these issues immediately.". Now were really taking the lead from our franchisees and building out DMAs organically from outside them. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. Skip to main content Call now and speak to a franchise development leader. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. It is for information purposes only. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. These early experiences in the workforce are what ignited my entrepreneurial spirit. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. Tropical Smoothie Cafe Store Managers make an average of $39,252 per year. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. So we managed to get through that. And the other misconception, whether you think its uber healthy or not so healthy, is that you, the consumer, the guest have all the choice in the world. charles watson tropical smoothie net worth Tropical Smoothie Cafe Appoints Charles Watson as New Vice President of For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Charles is directly responsible for selling more than 800 franchises during his tenure. January 21, 2010 // Franchising.com // Destin, Fla. - Tropical Smoothie Caf, a tropical-themed smoothie and sandwich chain with more than 285 locations, announced today that Charles Watson has . As reopening guidelines are being determined, we plan to move forward with an abundance of caution.". And at Tropical Smoothie Cafe, we really focus on the fresh ingredients. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. How are we purpose-driven? And were rolling that out under our tagline of Inspire Better. Charles Watson CEO. Occhiogrosso: What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? Tropical Smoothie Cafe Email Format | tropicalsmoothie.com Emails The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Since that time, he has led the company on its quest towards $1billion in sales by 2023. And so the way that they impact the communities where they operate is a really big part. Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." No Place Like Home: Home Service Franchises Enjoy Continued Growth During Times Of Financial Difficulty, Little Caesars Pizza Franchise Set To Relaunch In The UK, The Importance Of Having A Franchise Exit Strategy. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. He is survived by his children Kayla (Jason), Kelsey (Billy), John (Stephanie), Kincaid (Cecilia), his siblings Orville Dallier (Angela), Sue Dorey (Tom), Donna The offering is by prospectus only. The offering is by prospectus only. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". SKR Vr Glasses VR Headset Controller with Remote And we actually drove our comparative sales versus 2019 by 7.5%. Interested Tropical Smoothie Cafe franchise candidates should have business experience, along with a minimum net worth of $350,000, which includes $125,000 in liquid assets. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. He is a general assignment reporter and has covered a range . This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. The company's goal is to . Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. See where were looking to grow to meet the incredible demand. Tropical Smoothie Cafe's Competitors, Revenue, Number of - Owler "We were in a good place! Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. NET WORTH * LIQUID CAPITAL/CASH AVAILABLE FOR INVESTMENT * *All fields required. With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals? Total investment for a new cafe opening ranges between $246,500 and $580,500. My mentality and passion for what I do has remained consistent at every stage of my career, carrying over to when I first started with Tropical Smoothie Cafe in 2010, as the brands first vice president of franchise development.
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