forced diversity in advertising forced diversity in advertising

I hope you dont mind (especially as you remain anonymous), but I shared your comment on both LinkedIn and Twitter and posed the question, At what point does the push for diversity and inclusion become *exclusionary* and itself as pernicious as the problem it was meant to solve?. Take All Black Network for instance. I had to use DuckDuckGo for results to show up. GET THE HELL OUT OF HERE!! Id also like to note that DuckDuckGo is now following Googles lead in censoring and suppressing information that its owners dont like. Right you are again, Robert. Bottom line, I consider my self slightly left of center politically, but having experienced discrimination I am sensitive to it and find it unacceptable in all its forms (yes, including against straight white males). But Caucasians dont march, or wear mask.we need to speak up and not be canceled out. I had commented a while back, stating that it was something that weve noticed increasing over the past several years. Based on pure US census data a commercial with 10 actors should have: 6 whites, 2 hispanics, 1 black, 1 other. But the giveaways and removal of responsibilities took this motivation away from blacks, simply to secure their vote for the Marxist Democrats. Everything is everybodys fault except for theirs ask all the black prisoners in prison! Quite maddening, but not surprising since the vast majority of commercial advertising is mostly devoid of creativity. Now that you are aware, youll start to notice it yourself. I also happen to feel very very bad for Asian and Hispanic people. Its becoming like the Soviet Union where art creation was greatly restricted to party members and those who followed the narrow political agenda. the laundry detergent Gain those commercials, as dumb as they are, seem to skew heavily towards black consumers. Being neutral isnt going to change anything. Youre not going to see a straight white male in a commercial unless its to play an idiot with a lampshade on his head or if they need one to play a home intruder in a SimpliSafe commercial. To many people, white males have become the very symbol of privilege. What I resent is the corporations and the media with their money-motivated catering to what they decided we need and want or rather should need and want. One day while in line at my S&L, the old farmer in front of me asked the teller about their stability. Thanks for reading and taking the time to share your experiences and examples. While interracial marriages are certainly more common now than they were in the past, I see very few black-white couples in the real world. Thanks for your comment! Shame on me. Even the HIV medicine ads show two gay black guys. The sad part is, as you said, seeing this absurd over-representation of black people day in and day out begins to do more than just annoy after a while. Like I say, Im a liberal so I watch MSNBC. They are force-feeding something that is unnatural. All youre left with is MyPillow and vegetable supplements. Vote the D. The 2 DAs running this country are putting us on more commercials and TV. I think they must have passed a law, or something. The problem is look at the actual news. It requires focus and a deep, longstanding commitment. Black men have already taken over game shows; I started noticing that but it didnt bother me too much because I could tune out if I didnt like it. Answer: An example would be a school district forcing kids to stop going to their closest local public school and being bussed half an hour or more to a lesser quality school in a bad neighborhood, all for the sake of trying to make the student population in their schools more diverse. And WHY NOT a cat? If you look at some famous movies of the 80slike Back to the Future, the big blonde man is the bad guyBiff. Astute readers have shared their well-considered opinions all over this page. Predictably, no one commented. Of course they didnt. https://en.wikipedia.org/wiki/Girl Does anyone know if there is a list of products with ads featuring mixed race, LGBQT, or predominent black people? Omg, I just watched TV for an hour and there wasnt 1 white younger female at all. My husband pointed this out to me some time ago. https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html. Anti-Aryan Im guessing. An example. But the people behind the ads are all for this. But then, were seeing a lot of men get to compete in womens-only sports these days, so I can only assume that the people behind all of this are terribly confused. I dont know about you, but I have no albatross around my neck. Its like a masturbatory fantasy for some people. This is far from reality. Is it any wonder there is less racial harmony now? Do you feel as though youve allowed yourself to be reprogrammed or conditioned to feel like youre going down the race rabbit hole? I have to agree with you on your second point as well. Joan P. Hammel, Comcast, While looking to show inclusion and diversity in advertising products, start at home first. CBS has publicly stated that its reality shows will feature 50% non-white participants. The obsession with 'diversity' in advertising feels a little sinister. I bet Im not alone.and the funny thing is, I am not a straight White male. It is pathetic and I refuse to watch all of these commercials and online ads .. Why is this? One of the things that concerns me most about this topic is how many brainwashed people are so eager to dismiss us the people who dare to speak out about the ridiculous mishandling of representation in advertising, entertainment, etc. I am a 30 year old White woman and its changed so much over the past 15 years. The target demo is never the minority actors depicted in ads. Unfortunately African Americans in the inner cities are at a great disadvantage to develop positive Motivational Values for at least three reasons. Theyd hire a token white guy and a token Hispanic, no Asians. If I lived in Pakistan, I wouldnt expect Christmas decorations to have equal weight with Ramadan. Maybe thats the case with Gain laundry detergent? (Look into Klaus Schwab and his buddy Yuval Noah Harari, the World Economic Forum, the annual Bilderberg meetings, and The Great Reset if youre curious, but do it using a web browser other than Google maybe Brave or Qwant to get the best results.). its not like EVERY black person agrees with both and therefore is a self-contradicting blowhard. But I think its gonna work as badly as forced school bussing did in the 60s and 70s. Its really amazing how poorly these companies treat their customers and potential customers, especially compared to a brand like Chewy that works so hard to deliver positive experiences. Every other platform there are the same commercials and they make me sick. Its not just every commercial break; its nearly every commercial now where white people are put in secondary or subordinate roles, white men are made out to be idiots and buffoons, and black people are universally portrayed as the smart, sensible, successful role models everyone else looks up to. I wouldnt buy the product for a penny let alone what they are selling it for. Black men in commercials are all very handsome, tall, athletic, and competent. Companies purporting to care about progressive values are really doing nothing more than striking a superficial pose meant to signal virtue while distracting from any companys true motive: financial gain for shareholders.. But I myself see plenty of ads from small-time brands that very conspicuously feature oh, not normal-sized women, but actually obese women. Im talking about the new discrimination against whites, men, Christians and women, if we include all of the trans males that are now invading womens rest rooms, womens sports, and every other area traditionally held by biological females. What marketing genius came up with that concept? In the UK, white people make up 82%, black people, 3%. I think the problem for most people comes when they perceive that brands and advertisers are purposefully using their commercials to push social and political agendas. These schemes absolutely have a shelf life and we are at the end of ours. People need to be made aware that they are being misrepresented on company boards. I live in Canada and its the exact same thing here as well, 73% of the population is white yet nearly all our advertising features mixed-race couples predominantly with a white female and black or now sometimes Indian spouse, and mixed children, but it gets worse. I came across this post as a result of a duckduckgo search specifically asking about the subject because for this reason and many others, I no longer use Google services unless absolutely necessary. Time to turn off the TV. Then form your messaging and campaign strategy from there. Work Backward From Your Diverse Customer Base, Theres nothing better than an ad that feels authentically inclusive and nothing worse than one that feels like it was conceived by executives hoping to be on trend with diversity. Your article was on the top page of my search but it was on DDG. Dove soap is perhaps the most prominent example, but there are others. All it is is black people getting into positions of power and choosing their own just like the racist people do (yes, there are racists in every community). I dont know where it ends, but I hate the globalists for their evil, greed, and corruption, and try to contribute as little to their profits as possible. LEARN MORE: 7 Ways to Support Diversity Marketing with Video . Authenticity is often valued more highly than forced diversity. Some want to throw back the hands of time and bring back the old days. (Thats got to be by far the most unrealistic thing Ive seen all day. Anyone with healthy self-confidence does not require the culture to prop up their egos. In fact, theres an article over at Redstate that proves your point exactly using the very same analogy. I hope advertisers read this! Diversity in Advertising: Avoid The Obvious 05/06/2021 - MediaPost Im still postulating. 5% are other religions. But I hesitated because I wasnt 100% sure of Robs politics/social outlook. Clearly, this is a topic that people want to talk about. You wouldnt think it so difficult to properly represent diverse populations on screen, but for some reason, the people behind todays ads are tying themselves into knots over it and still failing spectacularly. NEITHER of these black democrats who blame whites for everything bad had GIVEN HOMES or anything that I know of to POOR BLACKS they PRETEND to care about. Recently there has been a lot of manufactured racist guilt implied by unethical politicians and their media towards any individuals avoiding the dangers associated with people who have low Motivational Values. They have the executives believing unless you show 70%+ minorities you are racist. Why do we constantly try and guess? Diversity for diversitys sake has never been a good thing. It shows the truth. As you note, weve allowed our culture to somehow brand masculinity as toxic a big mistake, as it is and always has been the natural combination of masculine and feminine parents that has allowed the human race to survive, to birth and raise the next generation, and to prosper in a harsh world. And I have nothing against her. There are certain areas of Norwich which have pockets of concentrated areas of Eastern European people and pockets of concentrated Asian and Indian communities who mostly work for and live near an NHS hospital and some who drive taxies, so unless I need to see a doctor or hire a taxi I dont usually come into contact with anyone other than a regular white UK person. Watching commercials on ABC and NDC, I was shocked to learn that ~70% of black families drive Lexus SUVs and live in McMansions, because every commercial I see portrays this to be just normal everyday life in America. As there were supposedly no Black people in Scandinavia back then, there was no reason for a Black character to be present in the movie. In general when companies and advertisers say they want 50% minority representation they mean 50% black, not asian or hispanic. Its absurd especially given the lack of Asian American representation. Portray those stories in your marketing. Lets face it, were in a culture war and race is its beating heart. Where are the 60% white people? Read about them. Good for you, Brad. To be honest, I feel more badly for any black people watching this crap. Communications, PR, public affairs & media relations executives from Forbes Communications Council share firsthand insights. This diversity crap has to end but it seems to be caused by companies so they promote ethnic groups in fear of retaliation that they are not representing other communities. Caucasians need to stand up for their heritage and values. 4. When brand loyalty goes out the window, consumers tend to price shop or product hop, turning most of our landscape into boring commodities. Sadly, this is happening not just in advertising, but everywhere. One pet gripe that I have is seeing non-whites portray white people (for reasons of inclusion) in plays and films. Then speak clearly to that audience and deliver faithfully on brand promise. Isnt it just a little bit racist of advertisers to tell us that blacks and other people of color must walk, talk, dress and behave like white people, and partake in activities favored by whites, in order to be successful? This is not about money, or placating the woke mania. The real issue for me isnt that they are showing more commercials of interracial couples but the fact that these companies are burying us in the number of commercials & completely exaggerating the actual numbers of interracial couples & transgender folks in these commercials. Its great to hear from someone with marketing knowledge who isnt drunk on the Kool-Aid. there are rows and rows of subsidized homes, with yards and a garage (meaning a sizeable chunk of the cost was paid for by taxpayers)..i have no garage and have to hope some of my irritating white trash neighbors dont have their buddies park in MY designated spot. Anyway, overseas you see more representation of the other interracial mixes. No way is a white woman and a black male is going to have a blond headed daughter and a really dark son. Slavery has existed within all peoples over the world. Always point the finger at some one else and never accepting responsibility for their actions. If only the other 95 percent of the U.S. population would do the same. The term, forced diversity, is traditionally used by those who feel annoyed by the change in certain plot narratives of the audiovisual media. I think many of us would agree that it does none of us any good for advertisers to continue to push such silly and unrealistic representations of people of different races. Yes! 4. The worst is the man whos lamenting the loss of his afternoon because the white woman with him is selling her car. I think we need a diversity team to fix these glaring problems, stat. I hear the energy rationing could get rough: https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html. movie industry, Silicon Valley, Wall Street, Madison Ave, etcIs it any wonder theres a whole lot of white folks who are incredibly angry and feel threatened that their way of life is quickly disappearing? Sad and creepy, but not surprising. It is both telling and comical that they claim that those people avoiding the dangers of low Motivational Values are endemically racist even if they are African Americans with higher Motivational Values. I think theyre trying to sell ideas I just dont know what ideas theyre trying to sell.. This country is not what the Founding Fathers envisioned. Mostly white men. Let's talk about forced diversity in TV commercials I came from a very poor background and when I was applying for college there were grants for every demographic under the Sun save for straight white males. Once youve determined how youd like to improve, tap into the many new resources out there, such as Vices gender-inclusive stock photo library and the Conscious Style Guide, a guide for helping writers use more inclusive, mindful language. They earn the most per capita and have the highest education by race. When the roles are reversed, BOTH races are mentioned. For instance: the commercial for a deodorant applied to the butt-cheeks where the spokestool says Im not a mathematician but 5/10 is greater than 0/10. ~insipid. Advertisers are 'trying too hard' to demonstrate diversity Youre right, Zan. I can assure you, you are not a racist. Start by consulting diverse communities through surveys, advisory or focus groups to understand their concerns or perspectives on a given topic. Should we start shutting down and burning down communities to highlight this fact? Its really too bad its come to this. Thats . Its great to have black people in commercials and shows and such but it is certainly not a representation of this country in terms of the amount of black people that are in commercials. It is actually quite embarrassing. Your comment reminds me of the former Levis jeans executive who just published a book about how woke capitalism at the company got her ousted from her dream job. 25% Jewish? In the 1940s, certain studios would have a black janitor who sacrifices himself for the white male hero. Once in college and law school there were special tutorial programs for every race but white. His firm is huge, and he sees his responsibility in the industry to promote diversity. https://en.wikipedia.org/wiki/Brother Brands and advertisers are going to push their activism on us regardless of what anyone else thinks. What if someone came out with the All White Network? Another way is to ask for an opinion from someone unrelated to your campaign, but always take that input in the right proportions. Consider that Luke Skywalker was 57. It explains the Who, How, and Why of all these social issues. SO GROSS!! Han Solo, Indiana Jones, Terminator (which feminized Arnie and eliminated John Connor as the savior of the future). All this black advertising and also black programming has truly gotten out of hand. She told him, Sir, Ben Franklin Savings has assets of over 6 billion dollars. Hey, Im all for fairness and equity, but youre right this is out of control. (Am I allowed to notice this or will I be labeled as racist?). Its so stupid. It seems the same to me as a pregnant male having a baby. It is not uncommon for all adverts in one break to have no white males at all. EVERY commercial is mostly blacks. Its going to backfire! While were on the subject of equity in advertising, why is it that TV commercials portray white men as feminized, stupid, stay-at-home dopes who cant make it through the day without the help of women, children, and people of color? Forced diversity is stupid. Im of the belief that our brains wont simply rewire from group and gather tendencies, no matter how hard we try. Thats when things start becoming exclusive rather than inclusive, and it comes off as pandering even when its meant well. Just rather the observations of someone that knows more about marketing than most people. In the UK you notice plenty of Indian/Arab + White couples. Others wield it as a club. White men ARE shown to be bigger/ plus-sized. Thank you for putting into words what has been bothering me for the last two years. I realized its because advertisers dont want to feature men but when they have to it sure as hell wont be a white guy. Personally, I dont like being forced to accept anything by people that have an agenda to change society to their follies. There is no hard and fast rule for diversity. Have you also noticed that the majority of the commercials now have rap and hip hop in the background and are portraying things towards kids like the Kool-Aid guy wearing a gold chain and doing rap or hip hop? And again, your comments about the roles blacks have in commercials were dead on. Simple dog. More and more people are becoming convinced that all of the things you mentioned are part of a globalist agenda to weaken Western nations and allow organizations such as the United Nations, the World Economic Forum, and the World Health Organization to gain power and control. To some extent, over the years, this was because of the miss-incentives provided by the welfare systems. What can a brown man give me that a White man cant? I probably wont find it because, as you say, there are many forces at work here. Men, know that most women do not like this, especially Christian women. I CANT STAND IT! There is something very disturbing about the emasculated effeminate girl men being pushed in our society. I am wondering if there is a way to get this information and observations out to a larger public forum? Melissa Kandel, little word studio, 7. I am happy with my life. The posters on the walls show a high percentage of blacks, Asians, gays, women, etc Literally 10% or less white, straight males. News outlets? It is obvious that the culture has been infiltrated from within by opportunistic, resentful and vengeful people. Yet, today its getting to the point where the average family in a TV commercial will soon consist of a black man, a white woman, and their two Chinese kids. They dont care that Blacks are dying everyday at the hands of other Blacks. I just dont think theyre really selling products anymore. Yes embarrassingand since you say this Im guessing you are black. Those forces are not invisible, just flying under the general radar. If enough people are dissatisfied with the ads they should quit purchasing that companys products and thus let them know how they feel. And come to think of it, Hillary Clinton at times sounds blacker than most blacks in commercials. Beautifully written! The folks behind these changes can print all the money they wishand have been able to do so since 1913. . Ever see a hiking ad with people of color (POC) that look completely out of place? I used to vote Democrat.but now, I would never vote for one again. We all get that the world is changing, that Americas demographics are changing. As with the Universe, there is a great mass of different forces here. I realize there is a lot of hate in this world and people in high places are trying to fix that, however, is it fair to the white actors, models and any other white males for that matter to be ostracized? If you get a chance, tell them what you think on social media, too . And it all just aint about a disproportionate amount of blacks in commercials. Dont even get me started on Disney! Giving in to these groups of people and cults. Even if they use a purple clown. So much for being a racist country.). We finally got respect form America years ago, we got gay marriage legalized and now these crazy people want to groom children in the schools??? Eroding trust means consumers are less likely to be brand loyal overall. If so, then by golly, you should care. Believe it or not, the United States of America is one of the *least* racist countries on the face of the earth. Art to be good, has to reflect truth in nature and if doesnt, then it is propaganda. They say there is no war on Christmas. Why has the Asian community done so well in America and the blacks have not? And based themselves within Columbia University in NY. They are grooming young minds. Thanks, Jackson. Our culture now is for everyone to whine and fight anonymously online against each other whether its based on race, gender, age (those damn millennials), sexuality, etc. Nope. Garbage collectors? I think they may be right up your alley. Scratch that. Thanks again for writing and good luck landing some auditions. Hi, James! By that time (late 2021), the overrepresentation of blacks in advertising had reached absurd proportions, becoming blatantly and bewilderingly obvious to any fair-minded person who was paying attention.