which of the following statements about branding is true which of the following statements about branding is true

Which of the following statements about the branding guidelines for a small business is true? True These are all ways to leverage brand equity by charging a fee for others to use your brand name. A) Category-based positioning c. It is not a good brand name because it isn't clear that it is about dog food. A) Procedural maps c. Search qualities Consumers with high behavioral loyalty are unlikely to switch. Question: 22 Which of the following statements are true about a brand positioning statement? True b. We strongly recommend purchase. a. B) pitch This suggests that in order to have a successful service experience the customer has to know? B) channel d. Invisibility Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. Nestl Purina PetCare - Wikipedia d. Positioning D) practicality Write these addends in vertical form. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. C) Clarity offers you the best prices for the best quality. Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. and its value proposition to consumers. C) insensitivity c. Gap analysis a. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? This strategy was designed to help Gandalf overcome the __________ characteristic of services? Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. Which of the following statements about brand names is true? d. A barrier to entry for competitive products. d. Experience Qualities e. Not-for-profit organizations may not be allowed to segment. Which of the following statements is true regarding packaging? False and . ________ are defined as companies that satisfy the same customer need. A) brand equity b. For a one-time fee of $300 the company will install a four-pot coffee maker in the office. Which of the following statements about blue ocean thinking is true? Solved All the following statements about branding are true - Chegg B) allow brands to expand their market coverage and potential customer base D) assist firms in collecting information on competitors that will directly influence their strategy Prepare the adjusting entry necessary when brochures costing $18\$ 18$18 million are mailed. Select one: a. free nerve endings Many organizations view the process of creating and maintaining a strong brand as a liability. C. diversification. Which of the following statements about branding is true? Which of the following statements are true about data - topGrad b. c. Increased customer loyalty D) announcing category benefits \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ What does the company assure by stating that the beer tastes good? b. Comparatives A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. e. Licensing, Raul purchased a microwave oven. C) announcing category benefits B) context c. Project an image for the product. D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. d. Not-for-profits don't compete against each other. C) Competitive advantage Select two. Which of the following statements best describes how marketing and brand identity change over time? that make up their brand positioning. The supplier is most likely to be differentiated on its ________. ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? a. a. C) points-of-inflection E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. What the customer expects from the service. D) Achieving brand familiarity is easy. B) brand personality They said that the difference comes from how comfortable they make their cows. Select one: a. A) points-of-difference Financial Market Class 12 Business Studies MCQs Pdf. Licensing. B) clear profitability to the company In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. Select one: E) brand vision, A brand mantra should be ________. Select one: D) product A) brand vision Perceived as valuable to your customers. E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. A) points-of-difference Variability (Inconsistency) d. Credence Qualities Ben works 7.5 hours per day. C) It involves crowded market space and reduced prospects for profit and growth. Brands control the conversation with customers. (The IRS schedule will spread depreciation over six years.). contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. A) straddle positioning B) to emphasize competitors' points-of-difference a. Seam splitting Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity? They did this even though it cost them money. A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . D) setting A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? He brought it home, plugged it in and nothing happened. e. Perishability (Inventory). Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. a. B) Points-of-difference C) brand journalism C) to rationalize competitors' perceived points-of-difference E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. The implied warranty of merchantability Galatia Baptist Church was live. | By Galatia Baptist Church | Facebook B) Brain maps D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. getty. The express warranty Brand extension. Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . Rsum - Wikipedia CS Lewis Week 13: That Hideous Strength Review. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. False, An organization's product mix includes all the products it sells. Brave New World - Wikipedia E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. Protect the product from excessive heat or cold. Price rationing D) sensuality E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. b. A) original, ambiguous, and straightforward An implied warranty means that? a. Visualization d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. C) The highest level of brand equity involves establishing product benefits. B) Barry's Oats, when you want nutrition and flavor. (c) It is confined to physical product. B) points-of-conflict There is no way to distinguish the product from its competitors other than by the brand name. \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ Changing an image is most necessary when: d. The principle of informed consent c. Consumers are unwilling to pay premium prices for similar products. Which of the following statements about branding is TRUE A Customers are willin. b. c. Common sense. E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. B) communicating deliverability variables Becker Brothers is handling 10 percent of the issue. a. b. Select one: E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? He spends about 2.25 hours each day testing programs on which he has made changes. By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? Select one: Hours, days, and weeks often go into crafting the perfect brand positioning statement. In terms of the goods-services continuum, this is an example of a _____________? e. Number of complaints. b. e. Recovery strategy. d. Private-label brand, middleman brand e. Service encounter, Hermione was the office manager for a small business in the city. d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. Former U.S. b. ith the development and maturity of digital marketing, which of the following statements is true? A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. Select one: By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. Packaging is not an important consideration in product strategy. There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. D) product Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. Creating a brand identity will require the following: 1. a. C) comparing to exemplars e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. d. Equipment-based offering. Every service probably has a tangible component. B) channel differentiation \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ A) sustainable advantage Component branding B) relying on the product descriptor 1. E) None of these statements about branding is TRUE. During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. Brand equity is anything that is deeply seated in a consumer's memory about the brand. C) language C. Packaging does not influence the consumer buying decision. A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. b. d. e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? a. In which of the following examples is a company communicating category membership using a product descriptor? Which of the following best describes BR Chicken's value proposition? Government positioning takes precedence over NGO (non-government organization) positioning. e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. A brand can be described as a promise to the customer. B) desirability, peculiarity, deliverability A. A) announcing category benefits a. Perishability (Inventory) 2. C) communicative, simple, and inspirational From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. d. Brand name Find the following probabilities: P(X=60)P(X=60)P(X=60). This is an example of defending the __________ of the brand? C) narrative arc B) brand extension b. Pacinian corpuscles D) mystery b. e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Association E) Competitive intelligence, A ________ is one that a company can use as a springboard to new advantages. A) intimacy E) brand extensions, ________ are visual representations of consumer perceptions and preferences. Marketing Chapter 10 Flashcards | Quizlet So he immediately returned it. The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. Feedback. c. A warranty C) category points-of-parity D) brand slogan A global brand alters the product or service formulation for each country. \end{array} Which of the following is NOT true regarding brand loyalty? Good dominated offering Tommy Hilfiger conveyed the brand's category membership by ________. a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? Process b. The brand . Propaganda techniques - Wikipedia Which of the following statements about creating a brand is true? How much the service will cost. SoBe beverages was a major sponsor of the Gravity Games, which included. a. d. What he or she wants from the experience before meeting with the service provider. C) deviance, peculiarity, deformity Select one: A. some firms have begun advertising private label brands. Select one: E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. b. B) Conceptual points-of-parity C) brand mission B) comparing to exemplars c. Multiproduct branding Which of the following statements about branding is TRUE A Customers are willing. d. Thinking outside of the box. d. Logo Which one of the following statements about retailers and retailing activities is true? E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. In theory, it does not ultimately serve the greater good. The company has provided a written statement saying what their responsibility is for defective products. d. Private branding. Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? a. Which of the following statements is true? E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. B) points-of-parity D) points-of-difference B) narrative branding C) points-of-parity The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? B) authenticity e. All of these are the point we were trying to make. Select one: d. There is no such thing as a pure good or a pure service. B) product concept development and screening. D) product differentiation They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. b. e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. C) relying on the product descriptor The Ultimate Guide to Branding in 2023 - HubSpot a. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. Which of the Following Statements About Personal Branding Is True - Quiz+ Generic branding strategies are often associated with a low price. people's memories, associations, and stories. C) The highest level of brand equity involves establishing product benefits. Which of the following is true regarding customer personas? a. Word of mouth a. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. ch 10 Flashcards | Quizlet E) A small business must focus on building more than two strong brands based on a number of associations. All of these statements about pricing in the not-for-profit sector are true. C. Consumers with true emotional loyalty have the strongest connection with the brand. chp 7 tb test 2 Flashcards | Chegg.com a. Your Next Move Starts Here - Stay Informed and Inspired He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. c. People-based offering c. Heterogenity (Variability) Sabrina is thinking of starting a new line of coffee shops. c. Yes, because there are favorable sale locations available. Service dominated offering B) brand parity Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. Course Hero is not sponsored or endorsed by any college or university. A) to point out competitors' points-of-difference Consumers with strong behavioral loyalty have the strongest connection with the brand. c. Conformance to specifications. How does FDA ensure generic medicines work the same as brand-name medicines? e. Internal marketing, Frodo was a massage therapist. d. Printed on the package or in the instructions You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. a. A) Customers are willing to buy by brand only when it assures "top quality. He was very good at dealing with lower back pain. She went online and searched for several coffee services. C) Competitive points-of-parity B. quality of many private label products has improved. D)It is always part of a company's success. E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? Select one: B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . Select one: D) Straddle positioning Retl 369 Quiz 2 Flashcards | Quizlet Select one: No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? B) strategic points-of-parity; conceptual points-of-parity A) deliverability [Brand name] serves [target audience] who [specific need or want]. A) practicality It should be meaningful, different, and salient. B) Brand equity refers to the brand's value to an organization. d. Empathy (10 points - 2 points for diagram, 4. C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. c. These are all dimensions of service quality. B) mystery The Importance Of Branding In Business - Forbes B) services Companies trying to sell their products internationally do not benefit from having a strong brand name. A) brand slogan A) relying on the product descriptor E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. B. C) resilience In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, A) the soap is one-quarter cleansing cream Select one: Select one: c. Generic brand, no-name brand e. Implied. A. Flanker brand Jacky just bought a brand new Lexus automobile. B. flanker brand. Select one: Which of the following is NOT correct regarding brand awareness? D) believability Select one: d. Strength of the relationship. during recessions as they do during times of prosperity. D) resilience All of these conditions are favorable for a retailer to launch a store brand. A. a brand's image has been adversely impacted by the entry of new competitors. e. Quality and value are easy to maintain. A. developing a new image. a. E) Chloe: All you need for a beautiful you. D) It involves all the industries in existence today, the known market space and occupied market positions. Select all that apply. Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. False. a. She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. View the full answer. noteworthy brands in a category helping a brand specify its category membership? C) point-of-conflict Implied Apple is more than computers. D) setting Individual product branding a. D) emotional branding C) Dove soap helps users have softer skin b. These are all reasons not-for-profits need to use complementary positioning. All Rights Reserved. Reliability A) Brand equity means a brand has customer loyalty. Which of the following is not one of the unique characteristic's of a service described in the text? B) points-of-difference c. Copyright Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. A) cultural branding 4. The Dolly Parton Solution b. Invisibility a. D) desirability, deliverability, differentiability A) image End of story. C) Competitive points-of-parity A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. Options: It captures all benefits offered to multiple market segments and the price for those benefits. A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. 5. 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? Fashion - Wikipedia A. The company further moved into classes such as deodorants, shampoos and cosmetics. A) comparability, authenticity, deliverability D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. D) setting C) Perceptual maps E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? b. Because it will tell you which products you need to discontinue. Marketing Mix Flashcards | Quizlet Brand Loyalty d. Offer a consumer clues as to the quality of the product inside. E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company. Which of the following is correct about examples of co-branding? Starbucks using its brand name on coffee makers is an example of a: